Buon Vino is a personal wine concierge specializing in helping our clients find all things wine,
from the everyday to the extraordinary.

Our business is based on client relationships. We take special care to learn our client’s palates and provide quality recommendations. Due to the nature of our business, we are afforded special pricing on many of our wines that you will not find on our website and will often times be the lowest price in the nation! The best way to get the deepest pricing available is to join our mailing list. If you are interested, we can send you emails on these specially-priced wines, as soon as each one becomes available.

We can source any wine that you are looking for and can arrange for delivery or shipment at your convenience.

We look forward to serving your wine needs – from the everyday to the extraordinary!

Here are a few of the services that Buon Vino offers:

Corporate Gifts
Wine Club Memberships
Cellar Management Services
Private Tastings
In Home or at our tasting room Plano, Texas
Stemware and other wine accessories

Wine Selections We Offer
Great Everyday Drinkers
Incredible Values
Restaurant Only Items
Rare and Highly Allocated
Free delivery to your home or office (DFW)


  • Gerald_headshot

    Gerald Morgan


  • Martin_headshot

    Martin Ybarbo

    Creative Director

  • ashley_headshot

    Ashley Echaniz


Gerald is a graduate of the University of Notre Dame and the Sommelier behind Buon Vino, the Plano TX based wine concierge service. Gerald formed Buon Vino in 2007 and has since made it into the most exciting emerging wine concept in the DFW Metroplex. Buon Vino specializes in helping its clients find all things wine, from the everyday to the extraordinary.

Gerald has passed the Introductory Sommelier Exam given by the Court of Master Sommeliers®

Martin is a graduate of the University of North Texas and serves as Creative Director managing the website and marketing department. Martin joined Buon Vino in February 2012 and has contributed to the growth of the Buon Vino by establishing and maintaining the visual appeal through advertising and design.

Ashley is a graduate of Baylor University with a Bachelors in Communications. Ashley is the Senior Communications Director handling logistics and public relations. Ashley joined Buon Vino in 2014 and has become an integral part of the Buon Vino operations.

Tasting Bar
Wine Wall
Fantesca Magnums
Wine Lockers